IMZURA — I Make Slow WordPress Sites Fast

The method

Five layers. Most fixes touch one.

A page is slow at a specific layer. I start where the request starts and work down — which is why the numbers still hold a month later.

Lighthouse · mobile · what a finished project scores

Performance

Accessibility

Best practices

SEO

Request waterfall · where the time goes

Network 180 ms

Server 410 ms

Database 640 ms

Code 1.1 s

Assets 2.3 s

Load times, real projects

20s → 1.5s

A typical result. Same pages, same connection, measured before and after on every project.

Projects delivered

100+

16+ years of web engineering across 4 countries — and the list is still growing.

What most fixes actually do

Most “optimizations” are three things: a caching plugin, one PageSpeed run, and the word optimized. That is why the site looks fine on your laptop and is still slow on a phone — the cache hides the work instead of removing it, so every layer underneath is doing exactly the same thing on every request. And it is why the same fix gets paid for again next year.

Network

Cloudflare CDN, GZIP/Brotli, HTTP/2 — the request should not cross an ocean twice.

Cloudflare
Brotli
HTTP/2
Edge caching

Server

Redis, LiteSpeed, .htaccess and Nginx tuning, so PHP is not rebuilding the same page for every visitor.

Redis
LiteSpeed
Nginx
Object cache

Database

Cleanup, indexing and slow-query elimination — the part almost nobody looks at.

Indexing
Slow queries
Autoload bloat
Revisions

Code

Theme files, functions.php, and the page-builder bloat that ships 40 requests to render a heading.

functions.php
Page builders
Plugin audit
Hooks

Assets

WebP/AVIF, lazy loading, critical CSS, font optimization — what the browser is left holding.

WebP / AVIF
Critical CSS
Lazy loading
Font subsetting

The full method

Case studies

Recent results

Real projects for real businesses, with the before and after measured the same way.

Healthcare · Panama

Clínica Dermatológica Arosemena — Joomla to WordPress

12s 1.8s Load time

Home Services · United States

Remodeling Montana — Modern Site and Ongoing Local SEO

Retreat & Hospitality · United States

Lorena Palombo — Plant-Based Retreat Chef

All case studies

Getting started

Start in 3 simple steps

Nothing to sign before you know what is wrong. The audit is free, and it is yours to keep whether you hire me or not.

Send your URL

No forms to fill in, no call to book first.
Get in touch
Get your site's numbers

What's slow, why, and what it's worth fixing.
See a real case study
Approve the plan

Fixed scope, fixed price, staging first.
See pricing

Services

What I do, and what it costs

Fixed scopes, clear prices, measurable outcomes.

Speed Optimization

PageSpeed 96+, green Core Web Vitals, code-level fixes — not just caching plugins.

from$299

Emergency Rescue

Site down, hacked, or white-screening? Diagnosed and back up, usually inside 24 hours.

from$349

SEO Audit + Plan

Technical + on-page audit with a prioritized, actionable fix list.

from$449

Local SEO

Get found in the map pack. Profile, citations, reviews, location pages.

from$399

Custom Development

WordPress when it fits, hand-coded when it does not. No page-builder bloat either way.

from$1,200

WooCommerce

Fast stores that convert. Setup, custom features, checkout optimization.

from$1,500

Care Plan

Your site stays fast. If PageSpeed drops below 85, I fix it at no charge.

from$149/mo

SEO Retainer

Technical, on-page and local SEO worked monthly, with rankings reported in numbers.

from$449/mo

All services and pricing

Writing

From the blog

How-tos and post-mortems from real projects, not recycled listicles.

Speed Aug 24, 2026

What 40 plugins actually cost in milliseconds

SEO Aug 10, 2026

The technical SEO audit I run before touching anything

WordPress Jul 27, 2026

Migrating Joomla to WordPress without losing rankings

All articles

Clients

What they say afterwards

Written by people who are still clients — several of them years later.

I've been working with Zura for a long time, and he has consistently delivered great results. He built several websites for me and took care of the SEO, which brought clear improvements in both traffic and rankings. There were plenty of challenges along the way, but he handled every one of them professionally and always found the right solution. He also made the sites noticeably faster, which made a real difference. Highly recommended!

Märtich D. Verified Client

I had a great experience working with Zura. He is a committed and responsible professional who communicates clearly and delivers on time. He was approachable and easy to work with from start to finish, which kept the whole project smooth and efficient. I'd recommend him to anyone looking for reliable support in web development.

Aalia S. Verified Client

Thank you, Zura, for helping me build quality websites. My sites genuinely perform on Google, and the local businesses among them hold the top positions. I have worked with Zura for many years now — by this point we are one big family. Thank you, Zura, and all the best in your career.

Misha M. Long-term client

Zura built our website from nothing — we had no online presence at all. Since then we have sold a great deal through it, we still rank at the top on Google today, and we are glad he was the one who helped us with all of it.

Teo M. Long-term client

Read all reviews

Questions

Before you send the first email

The things people actually ask on the first call.

How long does a speed optimization take?

Most sites are finished in three to seven days. I audit first, so you get the real timeline and the price before any work starts — not an estimate that moves later.

What happens if my site breaks?

It will not be your live site that breaks. Everything happens on a staging copy with a full backup taken first, and nothing goes live until you have seen it working.

Do you guarantee a specific PageSpeed score?

I guarantee a measurable improvement on the same tests, run against the same pages, before and after. Anyone promising a fixed number before looking at your site has not looked at your site.

Can you work with my current hosting?

Yes — shared hosting, VPS, LiteSpeed, Cloudways, WP Engine, SiteGround, Kinsta. And if the host itself is the bottleneck, I will tell you that instead of billing you to work around it.

Why not just install a caching plugin?

Caching hides work that should not be happening at all. It does nothing for a bloated theme, an unindexed database, or four megabytes of unoptimized images — which is why most “optimized” sites are still slow on a phone.

How do we work together across time zones?

I work remotely, on hours that overlap US mornings. You get a reply within 24 hours, usually sooner, and a written update at every stage.

What do I actually receive at the end?

Before and after numbers on the same tests, a written summary of what changed and why, and everything documented so any developer can pick it up. No lock-in, no proprietary plugin you have to keep paying for.

Slow sites lose clients. Yours won't.